The Living Town™ Framework
Purpose & Identity
What makes the town distinctive?
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Audience
Who does the town serve today, and who should it serve tomorrow?
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Economy
How is commercial value created, retained and circulated?
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Experience
How does the town make people feel?
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Connectivity
How easily can people discover, reach and explore everything the town offers?
Animation
What creates rhythm, activity and reasons to return?
Community
How do local people strengthen commercial vitality?
Commercial Orchestration™
How effectively are stakeholders working towards shared objectives?
Performance
How do we know commercial health is improving?
Transformation
How is diagnosis translated into practical action?
Every successful transformation begins with understanding.
Explore how the Living Town Framework can be applied to your town or community.