Includes:
Alignment Is Not a Communication Exercise
Strategy Fails at the Point of Translation
Strategy Does Not Fail at the Point of Design. It Fails at the Point of Translation Strategy rarely fails at the moment it is created – it is often in it’s translation. In most organisations, strategy is developed thoughtfully. Markets are analysed. Choices are debated. Priorities are defined. Leadership teams leave the process with clarity…
Alignment Is Not a Communication Exercise. It Is an Architectural Condition Alignment is one of the most frequently discussed objectives in executive leadership. Leadership teams seek alignment around strategy. Functional leaders seek alignment around priorities. Organisations invest significant time in communicating plans, cascading objectives, and reinforcing shared goals. Yet despite this effort, misalignment persists. Marketing…